We are a house of label-lovers. We happily squander money that should really go to savings because we like brand-name stuff. Clothes, shoes, makeup. You name it. But when it comes to food, there is one private-label brand that’s always knocking out the branded competition in our fridge and pantry: President’s Choice. I think in…
Eating homegrown thanks to President’s Choice
When I used to work on the President’s Choice PR business, it was always exciting to be one of the first to take a peek inside each new Insider’s Report. And while it’s normally new foods that pique my interest, I also love reading the Lawn & Garden Insider’s Report to try to inspire some…
President’s Choice: Healthy Insider’s Report favourites
Let’s get this whole full disclosure thing out of the way before I begin this post: I work for the Canadian PR agency that represents Loblaw Companies Ltd. – makers of the iconic President’s Choice (PC) brand. Between my two maternity leaves, I spent most of my week working on the PC business. I loved…