When you have products with clever names like Simply Floored, what-EVER, Take it for Granite and Einshine — among others — you’re going to immediately get my attention.
Big B thinks this is hilarious because I am, in case you didn’t know, a marketer by day. I am part of the whole marketing dance, and yet I’m just as much a sucker for it as the next girl. I love good, smart marketing. And even though I know that picking up a bottle of Better Life‘s new I Can See Clearly, Wow glass cleaner isn’t guaranteed to make my windows shine with streak-free wonderment (scroll through the slideshow for reviews on each product we’ve tried), brands stand a much better chance of me even noticing it on the shelf if it’s got great packaging or a name that makes me look twice.
We’ve been testing many of Better Life’s products now for the better part of four months — because, frankly, it takes that long to get through bottles upon jugs of at-home cleaning products. Thanks for sending along so many great products, Better Life…we’ll be repeat customers for most of them.